Marketing in Brief: AdiPar
This article was originally published in The Rose Sheet
Executive Summary
AdiPar: Escada Acte 2 debuting in the U.S. in October in less than 200 boutique and specialty store doors. The women's scent, described as "multi- sensory," will be supported with TV, print and radio advertisements, AdiPar says. Prices for Acte 2 will range from $39 for a 1 oz. eau de parfum spray to $95 for a .5 oz. parfum. Escada Beaute created AdiPar to handle U.S. distribution for its fragrances in February ("The Rose Sheet" Feb. 13, In Brief)...