Marketing in Brief: FIT
This article was originally published in The Rose Sheet
Executive Summary
FIT: Scent Wear, a unisex fragrance created by 18 students in the Fragrance and Cosmetic Marketing Program at the Fashion Institute of Technology, is available now at FIT bookstores. The fragrance, which has a "sheer fresh note," is positioned to students at FIT as well as other 18- to 26-year olds. Although formulated by the students, the scent was supplied free of charge by Creations Aromatiques and filled for no charge by Creative Essences, Inc. The 2 oz. eau de toilette costs a suggested price of $25...