Marketing in Brief: Guerlain
This article was originally published in The Rose Sheet
Executive Summary
Guerlain: Corrective Concealer provides "smooth coverage" and treatment benefits, the company states. The "light and long-lasting formula" screens out UV light and helps fight free radicals with vitamins A and E, in addition to concealing dark under eye circles, blemishes and skin imperfections, Guerlain adds. Available in September in Porcelain and Ceramic Beige, Corrective Concealer is $25...