Marketing in Brief: Trish McEvoy
This article was originally published in The Rose Sheet
Executive Summary
Trish McEvoy: Lip Essentials, a mirrored compact containing four different lip colors, debuts in the fall. The lip color sets come in four combinations. Lip Essentials #1 contains Trish McEvoy's "most popular and wearable basic colors" -- Deep Natural, Rosewood Brown, Warm Blush, and Natural Tawny. Lip Essentials #2 packages the company's "most flattering browns" together, Lip Essentials #3 has "luscious plum colors," and Lip Essentials #4 contains pinks. The kits are priced at $35 apiece...