Marketing in Brief: The Body Shop
This article was originally published in The Rose Sheet
Executive Summary
The Body Shop: Expanding Colourings makeup line to include two eyebrow products -- Eyebrow Powder Pencil and Eyebrow Makeup Powder -- in November. Available in three colors for $5.95 each, the powder-based pencil "easily glides on, leaving a smooth, non-waxy line with a natural-looking matte finish," the firm says. Eyebrow Makeup Powder, a matte pressed powder created from Italian talc and "the finest waxes and pigments," is long-lasting and "smudge-resistant." Also available in three shades, the powder is packaged in a "sleek" charcoal compact with mirror and a full-sized retractable/hinged brush. It is priced at $7.95...