Rochas launching Byzantine, a lighter, "day" version of Byzance.
This article was originally published in The Rose Sheet
Executive Summary
ROCHAS BYZANTINE WOMEN'S SCENT IS LIGHTER VERSION OF BYZANCE, according to the fragrance's distributor, New York City-based Jean Patou. The company is planning to launch the fragrance in time for the holiday season on Nov. 15 in 200 doors ("The Rose Sheet" July 17, p. 6). Jean Patou is currently in discussions with stores that carry the original fragrance, including Neiman Marcus, Marshall Field's, Nordstrom and Saks Fifth Avenue.