Breck Girls ad campaign resurrected for Breck Salon Essentials launch.
This article was originally published in The Rose Sheet
Executive Summary
BRECK RESURRECTING "BRECK GIRL" AD CAMPAIGN TO LAUNCH SALON ESSENTIALS hair care line. Breck said it is reinstituting the Breck Girl campaign, the first to appear since 1978, in an effort to update its image and to launch its new natural hair care products. Past Breck Girls include such famous faces as Brooke Shields, Cybill Shepard and Christie Brinkley. The new "Breck Girl" ad, which will break in the September issue of People, will feature three new Breck spokesmodels and the 7-SKU Breck Salon Essentials line. The ad will be tagged "Beautiful Hair Naturally."