Escada entering cosmetics business with Escada Margaretha Ley lipstick in 1996.
This article was originally published in The Rose Sheet
Executive Summary
ESCADA'S FIRST MAKEUP ENTRY WILL BE ESCADA MARGARETHA LEY LIPSTICK launching in 1996 exclusively at Saks Fifth Avenue, the company's New York City-based distribution subsidiary, AdiPar said. The lipstick, which will debut in a single shade of red, will be followed by a full cosmetics line that will probably debut in 1997, the company added. AdiPar also noted that it is considering entering into the cosmetics business via acquisition of an already established cosmetics brand.