Marketing in Brief: Fran Wilson Creative Cosmetics
This article was originally published in The Rose Sheet
Executive Summary
Fran Wilson Creative Cosmetics: Aloe Lip Care SPF 20 Ultra Sun Screen includes Vitamin E "to protect against free radicals and damage from pollution and the elements," the company says. The "lightly-flavored" lip balm contains 100% pure aloe extract "for healing" and SPF 20 for "maximum sun protection," Fran Wilson says. Available now in the mass market, one tube sells for $3.00 suggested retail...