Marketing in Brief: True Love
This article was originally published in The Rose Sheet
Executive Summary
True Love: Unilever subsidiary Elizabeth Arden offering "Love at First Sight" gift beginning Oct. 16 with any $37.50 True Love purchase. Packed in a quilted white cosmetics case, the gift set includes a .33 oz. True Love eau de toilette spray and Arden's Luxury lipstick in the "classic pink" shade, Elegance...