Avon launching Mesmerize for Men in time for holiday season.
This article was originally published in The Rose Sheet
Executive Summary
AVON ENTRANCING HOLIDAY SHOPPERS WITH MESMERIZE FOR MEN, which is scheduled to launch in the U.S. in December, the company said. The fragrance, described as a "modern interpretation" of the firm's "classic oriental" Mesmerize women's scent, will be available in only two SKUs -- cologne and aftershave. Avon noted, however, that it plans to introduce line extensions in time for Father's Day, 1996.