Mode et Parfums goes Hollywood with Jean Paul Gaultier movie ads.
This article was originally published in The Rose Sheet
Executive Summary
JEAN PAUL GAULTIER CINEMA AD CAMPAIGN INCLUDES LE MALE TEASER, the fragrance's U.S. distributor Mode et Parfums announced. A new cinema advertising campaign developed to promote Jean Paul Gaultier, the company's women's scent, presents movie audiences with a teaser preview of the soon-to-be available men's scent.