Revlon pursuing alternative ad techniques with CNN "All About Women" sponsorship.
This article was originally published in The Rose Sheet
Executive Summary
REVLON SPONSORING CNN "ALL ABOUT WOMEN" INFO SPOTS the company said in a joint announcement with the cable news network. The 2-3 minute reports, which premiered August 14, focus on "up-to-the-minute tips and information responding to the many issues surrounding lifestyle, health, beauty and fashion," according to Revlon. The information spots are followed by a Revlon "billboard" with a voiceover announcing: "`All About Women,' Brought To You By Revlon--Revolutionary Products for Revolutionary Women." Although the reports do not promote specific Revlon products, a 30-second Revlon commercial follows each spot.