Shiseido looks for lasting impression with Staying Power lipstick.
This article was originally published in The Rose Sheet
Executive Summary
SHISEIDO's LASTING LIPSTICK IMPRESSION WILL BE STAYING POWER, the first "real prestige" long-lasting lipstick, according to the company. Com-bining a color-lasting technology with lip conditioners, Staying Power lipstick provides "long, non-transferring wear...with moisturizing benefits," Shiseido said. The lipstick, which takes five minutes to set, "won't transfer, fade or smudge," the company added. Available in November, Staying Power will come in five colors -- Nightfall Burgundy, Red and Glorious, Red and Famous, Red Violet and Red Tango -- for $18.50 apiece. Five additional shades will debut in late spring.