Van Pier Seduction women's scent launching Jan. 2.
This article was originally published in The Rose Sheet
Executive Summary
VAN PIER LAUNCHING SEDUCTION FRAGRANCE JAN. 2 via the company's toll-free number, Fort Lee, NJ-based Van Pier Cosmetics Labs said. The firm said that it hopes to roll out the exotic floral women's scent at Saks Fifth Avenue in time for Valentine's Day. Van Pier estimated that Seduction will be in 100 department and specialty doors by the end of 1996. Seduction also will be featured on the Home Shopping Network between Valentine's Day and Mother's Day. Company founder Andre Van Pier is a fashion designer who has worked with Hollywood celebrities including Elizabeth Taylor, Sharon Stone and Madonna.