P&G charges Revlon with ColorStay false advertising; requests $28 mil. in corrective ads.
This article was originally published in The Rose Sheet
Executive Summary
P&G's NOXELL REQUESTS REVLON COLORSTAY CORRECTIVE ADS "to dispel the false and deceptive messages contained in advertising for ColorStay lipcolor and foundation products," according to an amended counterclaim filed against Revlon in the U.S. District Court for the Southern District of New York on Dec. 19. In the countersuit, Procter & Gamble cosmetics subsidiary Noxell, manufacturer of the Cover Girl and Max Factor makeup brands, charges Revlon with false advertising.