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Marketing in Brief: John Frieda

This article was originally published in The Rose Sheet

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Executive Summary

John Frieda: Frizz-Ease Extra Strength Formula Hair Serum with aloe vera and vitamin E targets "the more intense moisturizing and repair needs" of African-American, Hispanic and "extremely frizzy" hair types, the company said. The extra strength formula can be used to condition; "reactivate curls"; or help "smooth and temporarily straighten hair," John Frieda stated. A .12 oz. single application travel packet carries a suggested retail price of $1.99 while a package of two vials (.8 oz. total) sells for $5.99. The product is also available in a 1.69 oz. dropper bottle and 3 oz. pump bottle for a suggested $9.99 and $15.50, respectively. Frizz-Ease Extra Strength Formula joins John Frieda's original formula Frizz-Ease Hair Serum introduced three years ago...

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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