P&G Oil of Olay Age Defying Series test market begins in February.
This article was originally published in The Rose Sheet
Executive Summary
P&G OIL OF OLAY RE-ENTERING HYDROXY ACID SEGMENT WITH AGE DEFYING SERIES, Procter & Gamble said. The Oil of Olay Age Defying Series, which includes a cream, a lotion and a cleanser, will be test-marketed in California and Nevada doors beginning in February, the company stated. The line will receive "full ad support," including television spots in the test market, P&G indicated. At this point, a nationwide launch date has not been determined.