Online chat rooms/bulletin boards offer marketing opportunities -- Saatchi & Saatchi exec.
This article was originally published in The Rose Sheet
Executive Summary
ONLINE CHAT ROOMS/BULLETIN BOARDS ARE MARKETING OPPORTUNITIES, for products sold in drug stores and other mass market outlets, Allen Banks, exec VP of Saatchi & Saatchi Advertising, said at the Nonprescription Drug Manufacturers Association's marketing seminar on Jan. 18 in New York City. Also participating in the presentation was Saatchi & Saatchi Senior VP and Director of Knowledge, Management and Consumer Insights Myra Stark.