Avon U.S. unit posts 6% sales gain in fourth quarter fueled by Avon Color, new scents.
This article was originally published in The Rose Sheet
Executive Summary
AVON COLOR, NEW FRAGRANCES PROPEL U.S. SALES 6% IN FOURTH QUARTER, Avon said in a Feb. 1 release of operating results. In addition to the "highly successful" fourth quarter launches of the Rare Gold women's fragrance, Mesmerize men's scent and Avon Color's "continuing sales momentum," the firm also highlighted its Avon Style apparel business as a growth contributor in the three months. In addition to sales, Avon-U.S. pretax profits gained 6% in the period.