Bijan Fragrances entering skin care arena in June with Bijan Face Saver.
This article was originally published in The Rose Sheet
Executive Summary
BIJAN LIGHT MEN'S, WOMEN'S SCENTS DEBUTING IN MAY in 750 U.S. doors including Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman, Beverly Hills, CA-based Bijan Fragrances said. Described as "much lighter,...more transparent" versions of the firm's 1987 entries Bijan Perfume for Women and Bijan Fragrance for Men, Bijan Light Eau de Toilette for Women and Bijan Light Eau de Toilette for Men will roll out internationally in the fall. The original Bijan scents are available in 1,600 international doors in 82 countries, according to Bijan.