Marketing in Brief: Avon
This article was originally published in The Rose Sheet
Executive Summary
Avon: Perfect Wear Eye Color's "transfer-resistant" formula lasts up to 12 hours "without creasing, smearing or fading." The eyeshadow is available in 12 cream-to-powder shades from Forever Bronze to Timeless Blue. Available now through Avon representatives or via the company's toll-free number, a .06 oz. tube is priced at $5.25...