Shiara introducing Cherry Vanilla in March with $3 mil. ad/promo budget.
This article was originally published in The Rose Sheet
Executive Summary
SHIARA SERVING UP CHERRY VANILLA WOMEN'S SCENT IN MARCH, the Schaumburg, IL-based company said. Targeted to women aged 18-34, the scent is positioned to a more "sophisticated, mature" audience than Shiara's Sunset Cafe fragrance collection, which has a base audience of 16-17 year old girls, the company said. According to Shiara, Cherry Vanilla creates an "evocative" fragrance by mixing the scent of cherry blossoms with the popular vanilla fragrance. Cherry Vanilla will be available in 15,000 drug and mass merchandise stores nationwide.