Fragrance Gallery delivering Love Letter women's scent for Mother's Day.
This article was originally published in The Rose Sheet
Executive Summary
FRAGRANCE GALLERY DELIVERING LOVE LETTER WOMEN'S SCENT in a direct-mail program that will launch in time for Mother's Day, the company said. The scented postcards promoting Love Letter will be sent to 18-34 year-old women in New York City, Miami and Chicago and possibly on the West Coast, Fragrance Gallery stated. In addition, the firm is interested in introducing the fragrance into department store doors such as J.C. Penney's and Sears.