OTC Rogaine TV, print ads to break in May; Grey Advertising handling campaign.
This article was originally published in The Rose Sheet
Executive Summary
PHARMACIA & UPJOHN OTC ROGAINE TV AD CAMPAIGN TO LAUNCH IN EARLY MAY with print ads to follow, the company said. The campaign will begin three to five weeks after the company begins shipping the baldness remedy in early April. Upjohn hopes to stock 60% of food, drug and mass merchandiser outlets with Rogaine before commencing the ad campaign, Pharmacia & Upjohn noted.