Schering-Plough Coppertone Skin Selects "sun protecting lotions" on shelves in March.
This article was originally published in The Rose Sheet
Executive Summary
COPPERTONE SKIN SELECTS "SUN PROTECTING LOTIONS" TARGETING WOMEN will be in stores by March, Coppertone manufacturer Schering-Plough said. The SPF 15 sun protection line will be available in Dry, Sensitive and Oil-Free formulas to match the different skin types of women at different ages, the company said. Targeted to women aged 25 and older, Skin Selects is positioned as an "elegant lotion" that provides "a new level of personalized protection beyond...an SPF number," according to Schering-Plough.