Physicians Formula doubling 1996 ad/promo budget to $6 mil.; print ads break in April.
This article was originally published in The Rose Sheet
Executive Summary
PHYSICIANS FORMULA 1996 $6 MIL. AD/PROMO CAMPAIGN will include double-page color spreads in spring/ summer issues of Fitness, Health Living, Living Fit, Marie Claire, Mirabella, Victoria and Martha Stewart Living. Breaking in April and running through June, the ad features Physicians Formula Color Corrective Makeup -- one of the firm's "core categories," the Los Angeles-based company said.