Marketing in Brief: Advanced Research Labs
This article was originally published in The Rose Sheet
Executive Summary
Advanced Research Labs: Introducing three new Thicker Fuller Hair products. Intensive Conditioning Treatment is formulated with cationic wheat proteins and micro-amino acids to moisturize and strengthen hair while repairing breakage, Advanced Research said. Thickening Styling Mousse and Ultra-Light Styling Gel provide "extra hold" with "virtually zero residue on the hair," according to the company. The 6 oz. treatment is priced at $6.99, and the 6 oz. gel and mousse are $4.99 each. The products are available now on the mass market...