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Marketing in Brief: Aubrey Organics

This article was originally published in The Rose Sheet

Executive Summary

Aubrey Organics: Silken Earth Makeup Kit includes "100% chemical-free makeup powders which help protect the face's more delicate skin while evening out skin tones for a soft, natural look," the Tampa, FL-based company said. The two Natural Translucent bases contain cinnamon powder, aloe vera, henna and natural flower oil; Silken Earth Light Tone and Medium Tone include silk powder, allantoin and hematite; and Silken Earth Rose's red color is derived from beet extract or carmine. The powders can be used individually or blended together -- the package includes a mixing tray and glass storage jar. Available now in natural product retailers or through the firm's toll-free number, the kit is priced at $16.50...

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