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Marketing in Brief: Cosmar

This article was originally published in The Rose Sheet

Executive Summary

Cosmar: Extending Pro 10 Nail Lacquer line with "Whiter Shades of Bright" color collection in March. Although pastel-like in appearance, the colors are actually "bright colors infused with white," the Renaissance division said. The six shades range from Innocence (pink) to Moody (blue) and will cost a suggested $3.95 each...

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