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Marketing in Brief: Mode et Parfums

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

Mode et Parfums: L'Eau D'Issey Relaxing Bath Pebbles employs herbs "that are especially effective in procuring relaxation," the company stated. The bath pebbles include oily linden extracts that are "soothing" and "slightly sedative"; "anti-spasmodic and calming" balm; marshmallow to soften skin and act as an emollient; and "antiseptic and healing" marigold, Mode et Parfums said. Available now and wrapped in individual envelopes, 12 L'Eau D'Issey bath pebbles will retail for $40...

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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