Bijan entering skin care arena with Face Saver three-in-one treatment in June.
This article was originally published in The Rose Sheet
Executive Summary
BIJAN FACE SAVER THREE-IN-ONE SKIN TREATMENT PRODUCT will debut in June as the flagship product in the Bijan skin care line, the Beverly Hills, Calif.- based company said. The line will eventually comprise 4-5 products, including a cleanser, mask, body lotion, face scrub and shave product, according to Bijan. The prestige fragrance company currently markets four fragrances -- Bijan Perfume For Women (1987), Bijan Fragrance For Men (1987), DNA Perfume for Women (1993) and DNA Eau de Toilette for Men (1993), -- and plans to introduce two light scents, Bijan Light eau de toilette in women's and men's versions, in May ("The Rose Sheet" Feb. 5, p. 2).