Marketing in Brief: Physicians Formula
This article was originally published in The Rose Sheet
Executive Summary
Physicians Formula: Mini-Dose Consultation Centers for the firm's Physician's Formula Color Corrective and Sensitive Skin Care lines will be available in 12,000 mass market doors in March, not 1,200 as reported in the Feb. 26 edition of "The Rose Sheet." In addition, Physicians Formula's Matte Collection Eye Shadow will include Terra Neutrals shades, not Terra Naturals...