St. Ives Swiss Formula Botanical Plus shampoo plus conditioner line bows in April.
This article was originally published in The Rose Sheet
Executive Summary
ST. IVES SWISS FORMULA BOTANICAL PLUS 2-lN-1 SHAMPOO/CONDITIONER LINE capitalizes on the appeal of the company's two-SKU Papaya Plus shampoo plus conditioner line, the Chatsworth, Calif.-based company said. The botanically based two-in-one haircare collection will now include four new "flavors" -- Banana Plus, Gardenia Plus, Coconut Plus and Watermelon Plus. The line, which will be available April 1, is St. Ives' first line to launch since it was acquired by Alberto-Culver Feb. 6.