Marketing in Brief: Cosmair
This article was originally published in The Rose Sheet
Executive Summary
Cosmair: Redesigning World Wide Web site for the firm's Ralph Lauren fragrance division with a target launch date of April 15, the firm said. The company initially launched the site Sept. 1 but has been gathering consumer feedback via the Internet to "refine" the home page, it said. The Cosmair division is working with computer consulting firm Razorfish to revamp the page...