La Prairie revamped Soleil Suisse sun care line launching in April.
This article was originally published in The Rose Sheet
Executive Summary
LA PRAIRIE REVAMPED SOLEIL SUISSE SUNCARE LINE DEBUTING IN APRIL, as a replacement for the firm's existing sun care offerings, the company said. The three-SKU line includes reformulated Cellular Anti-Wrinkle Sun Cream SPF 30 and two self-tanning products -- Self Tan for the Face SPF 15 and Self Tan for the Body SPF 15. The Soleil Suisse line will be available in the company's 280 prestige doors, including Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdale's and Dillard's.