Marketing in Brief: Deci Dela
This article was originally published in The Rose Sheet
Executive Summary
Deci Dela: Adding Body Beauty Creme and Dusting Powder to the Deci Dela fragrance collection, Nina Ricci said. The scented creme contains peach extract, mallow, calendula and camomile to absorb instantly and leave skin supple, the Sanofi division said. The fragranced powder "absorbs excess moisture," according the company. Available April 15, the 6.8 oz. creme, 5.3 oz. powder with puff and 5.3 oz. powder refill are priced at $55, $50 and $25, respectively...