Marketing in Brief: Givenchy
This article was originally published in The Rose Sheet
Executive Summary
Givenchy: Cap Soleil color collection will feature limited shade selections for lipstick, foundation, nail lacquer and mascara for the summer period, the firm said. The Nail Lacquer is available in Sun, the Sheer Moisture lipsticks will feature Copper Sun and Rosy Sun shades and Perfect Mascara will come in Sun Brown. For "that healthy `just off the beach glow,'" Givenchy is introducing Teint Voyage foundation in Pacific. Available from June through August, the limited edition shades range in price from $14 for the nail polish to $30 for the foundation...