Marketing in Brief: M.A.C. new spokesperson
This article was originally published in The Rose Sheet
Executive Summary
M.A.C. new spokesperson: Make-Up Art Cosmetics taps country singer k.d. lang as spokesperson for the firm's M.A.C. Viva Glam lipstick and co-chair for the M.A.C. AIDS Fund, joining current spokesperson RuPaul, the company said. The singer will discuss the AIDS program and mention the $13 matte red lipstick during her 85-city "All You Can Eat" music tour. All Viva Glam proceeds go to sponsor the fight against AIDS, M.A.C. said. The company hopes to raise $10 mil. for the AIDS Fund over the next year, compared to $5 mil. raised year-to-date...