Marketing in Brief: Biotherm
This article was originally published in The Rose Sheet
Executive Summary
Biotherm: Reformulates Reducteur Rides Anti-Wrinkle and Firming Cream for the eye, face and throat areas to "fight wrinkles and combat loss of firmness more effectively," the Cosmair division said. The products contain the firm's exclusive Thermal Plankton extract. The eye cream provides a "visible reduction in fine lines and puffiness around the eye area," while the face and throat cream provides "a gentle tensing effect in the skin's surface," the company said. Biodefense SPF 15 Daily Defense Lotion includes a patented antioxidant formula "to effectively neutralize free radicals," and Thermal Plankton extract and natural plant oils to "protect, hydrate, and smooth" the skin's surface, Biotherm said. The creams are available in April, while the lotion goes on-counter in May in select Bullock's, Burdine's and Foley's doors. All three 1.7 oz. products are priced at $27.50 apiece...