Marketing in Brief: Le Male
This article was originally published in The Rose Sheet
Executive Summary
Le Male: Designer Jean Paul Gaultier's second fragrance is a "lavender/oriental" men's scent, U.S. distributor Mode et Parfums said. The fragrance, housed in an anatomically correct blue male torso wearing a white and blue striped shirt, opens with top notes of armoise, spearmint, cardamom and bergamot. The fragrance's heart of lavender, orange blossom, cinnamon bark and cumin seed leads to a base of cedar sandalwood, vanilla, tonka bean, musk and amber. Available now, the six-SKU Le Male line-up ranges in price from $30 for 200 ml all-over shampoo to $70 for the 75 ml Prestige eau de toilette spray with a spray attachment. Gaultier's first fragrance was the women's scent Jean Paul Gaultier, which debuted in September 1994 ("The Rose Sheet" Sept. 26, 1994, p. 3)...