Urban Decay launching eye shadows, liners in "alternative" colors.
This article was originally published in The Rose Sheet
Executive Summary
URBAN DECAY AIMING TO REDEFINE BEAUTY WITH ALTERNATIVE COSMETIC COLORS that reflect the "seemingly dark and depressing" shades of urban life, the San Francisco-based firm said. The company's palette, which draws from the "rusting fire escapes, smoggy skies [and] oil-slicked streets" of the city, does not include shades of pink in order to give customers "an alternative to the image impressed upon them...by cosmetic companies," Urban Decay said.