Marketing in Brief: Ilona
This article was originally published in The Rose Sheet
Executive Summary
Ilona: Recuperation Accelerated Repair Complex is formulated with sphingolipids to "repair and rebuild the defective layer common with dry skin," Ilona said. Available now, the 1 oz. Recuperation is priced at about $60. Also available now is Ilona's Soft Polishing Creme, a facial paraffin exfoliator with 10% alpha hydroxy acids and chain enzymes. A 1.7 oz. creme is priced at $45. Both products can be found in select Neiman Marcus doors and four free-standing Ilona stores...