Marketing in Brief: Nivea
This article was originally published in The Rose Sheet
Executive Summary
Nivea: Moisturizing Body Wash 2 in 1 Cleanser and Moisturizer employs soap-free cleansing agents to "lift away dirt without drying skin," Beiersdorf said. The wash will be supported by Nivea's year-round advertising campaign. Moisturizing Body Wash replaces 2 in 1 Cleanser and Moisturizer body wash, which launched in September 1994. Available now in mass market doors, a 12 oz. bottle is priced at a suggested $4.79, while a starter kit with a 3 oz. wash, a 1 oz. trial-size and a body sponge will retail for under $2.99...