Priscilla Presley Indian Summer women's scent supported with $10 mil. ad budget.
This article was originally published in The Rose Sheet
Executive Summary
PRISCILLA PRESLEY INDIAN SUMMER SCENT SUPPORTED WITH $10 MIL. AD CAMPAIGN for 1996, Intercosmetics, the U.S. Wella division said. The women's fragrance will debut in August in 20,000 domestic and international doors, including J.C. Penney and duty-free shops, the company said. Intercosmetics holds the licenses to Presley's other women's scents -- Moments, which launched in 1990, and Experiences (1993).