Helene Curtis entering salon hair care "alternatives" category with Suave Professionals.
This article was originally published in The Rose Sheet
Executive Summary
HELENE CURTIS TARGETING SALON CONSUMERS with three International Collection hair care lines -- Kara and SeaSource shampoos and conditioners and Capriccio styling products -- and Suave Professionals shampoos and conditioners, all to be sold at retail. According to Helene Curtis, the International Collection is designed to attract consumers who are interested in salon products but don't want to pay the accompanying $10-$12 price points.