Marketing in Brief: Mary Kay
This article was originally published in The Rose Sheet
Executive Summary
Mary Kay: Full Coverage Corrective and Neutralizing Concealers hide minor skin imperfections and other skin conditions, Mary Kay said. Corrective Concealer covers undereye circles, age spots, freckles, blemishes, birthmarks, port wine stains and bruises. Corrective is available in Ivory, Beige, Bronze and Ebony Bronze shades. Neutralizing formula counters the appearance of skin discolorations, the company said. Mint "evens out redness or ruddy complexions," while Lavender "normalizes yellow or sallow complexions" and "conceals yellow bruises," Mary Kay said. Available in August, the waterproof, "streak- resistant" .5 oz. concealers are priced at $9.50 apiece...