Marketing in Brief: Signature Color
This article was originally published in The Rose Sheet
Executive Summary
Signature Color: Moisturizing lipsticks are formulated with a "customized microbead system" designed to "keep lips fresh" and provide "long-lasting moisture," Mary Kay said. The "long-wearing" semi-gloss lipsticks are available in 24 shades in six color families -- Perfect Pinks, Best Berries, Knock-Out Neutrals, Regal Reds, Tawny Tawnies and Choice Chocolates, the company said. Unlimited Options Lipstick Adjusters can be used to personalize the Signature Color collection with four shades -- Light, for a "softer, less intense" tone; Dark, for a "darker, more intense color"; Warm, to add yellow undertones; and Cool, for blue undertones, Mary Kay said. Available in August, the lipsticks are priced at $10 each, while the shade adjusters cost $5 apiece...