Marketing in Brief: Suave body wash
This article was originally published in The Rose Sheet
Executive Summary
Suave body wash: Helene Curtis adding two formulas to the company's body wash line -- Soothing Aloe for Sensitive Skin and Suave Body Wash for Kids. The sensitive skin version features a "relaxing scent" and softens and soothes skin, the Unilever subsidiary said. The kids' version is bubble gum scented. Available in September, the 10 oz. body washes will retail for $2.59 apiece. Suave Refreshing body wash and Suave Moisture Rich body wash debuted in January 1995...