Marketing in Brief: Beiersdorf
This article was originally published in The Rose Sheet
Executive Summary
Beiersdorf: Eucerin Shower Therapy body wash incorporates a "lipid enhanced formula," to "reinforce the skin's natural barrier function," according to company trade material. Beiersdorf's new Eucerin Light daily moisturizing lotion and creme are "fast absorbing," lighter versions of Beiersdorf's Original moisturizing lotion and creme for a "daily dry skin therapy" that is "cosmeceutically elegant," the material states. On-counter in September, the 7.5 oz. wash, 8 oz. lotion and 4 oz. creme will cost between $6.99 to $7.99 each...